STAR:T

AI-Powered Dance Coaching App for Global K-Pop Fans

How might we improve
the K-Pop dance learning experience beyond passive Youtube tutorials?

Timeline

Oct 2022 - May 2023

Timeline

Oct 2022 - May 2023

Timeline

Oct 2022 - May 2023

Team

Designer (4)

Anna E Kim

Yujin Lee

Unhee Song

Sue Son

Developer (2)

Elijah Strom

Heesun Jung

Team

Designer (4)

Anna E Kim

Yujin Lee

Unhee Song

Sue Son

Developer (2)

Elijah Strom

Heesun Jung

Team

Designer (4)

Anna E Kim

Yujin Lee

Unhee Song

Sue Son

Developer (2)

Elijah Strom

Heesun Jung

My Role

UX Research, GUI Design, Brand Design

My Role

UX Research, GUI Design, Brand Design

My Role

UX Research, GUI Design, Brand Design

Tools

Figma, Photoshop, Illustrator, Maya, Blender, After Effects

Tools

Figma, Photoshop, Illustrator, Maya, Blender, After Effects

Tools

Figma, Photoshop, Illustrator, Maya, Blender, After Effects

STAR:T is an AI-powered dance coaching app for international K-Pop fans. Initially designed with XR technology, user research led to a pivot to AR, allowing for more practical and immersive learning. The app provides real-time feedback, multilingual support, and smartwatch integration, enabling seamless interaction with an AI coach.

Background

With the global rise of K-Pop, fans seek structured dance training, but platforms like YouTube lack personalized feedback. Our initial idea was to use XR for a fully immersive experience, but user testing revealed that VR hindered movement. This insight led us to adopt AR, ensuring dancers maintain full mobility while enhancing interactivity.

Research Insights

Through surveys and interviews with over 100 K-Pop fans, we identified:

Limited Feedback

86% of respondents rely on video tutorials, which do not offer real-time corrections or personalized guidance.

Device Handling Difficulties

Many users find it cumbersome to manage their mobile devices while dancing, disrupting the flow of practice sessions.

Language Barriers

Existing resources often lack multilingual support, hindering non-native speakers from fully engaging with the content.

VR Usability Concerns

Wearing VR headsets was impractical for dance, leading to discomfort and limited visibility.

Pivot to AR

User feedback revealed that VR technology's limitations—such as discomfort and reduced situational awareness—made it unsuitable for dynamic activities like dancing. This insight led us to pivot to AR technology, which allowed users to practice in their real environment while benefiting from interactive guidance.

Hypothesis & Goals

We hypothesized that an AI-powered app, complemented by smartwatch integration and voice recognition, would enhance the dance learning experience by providing:

Real-Time AI Feedback

Immediate corrections and guidance to improve dance accuracy.

Hands-Free Interaction

Seamless control via smartwatches and voice commands, eliminating the need to handle devices during practice.

Multilingual Support

Accessibility for a diverse user base through multiple language options.

Community Engagement

Features that foster connections among users, such as dance challenges and local meetups.

Solution & Key Features

AR Dance Guidance & Real-Time AI Feedback

Provided step-by-step overlays and motion analysis to offer interactive corrections

while maintaining visibility of the user's environment.

Testers struggled to navigate projects and often didn’t

know they could earn rewards.

Hands-Free Interaction

Integrated smartwatch controls and voice recognition to enable seamless navigation

without manual interruptions.

Admins had to collect responses manually via Slack,

making data management inefficient.

Multilingual & Community Features

Ensured accessibility with multilingual support (English, Korean)

while fostering engagement through dance challenges and local event listings.

Admins had to collect responses manually via Slack,

making data management inefficient.

Competitor Analysis

We evaluated existing dance learning platforms and identified a lack of interactive feedback and hands-free control options. This informed our decision to integrate AI technology with wearable devices and voice recognition to address these gaps.

We also assessed other dance learning platforms and identified gaps in real-time feedback and hands-free functionality, justifying our pivot to AR technology.

Design & Prototyping

Our design process included:

Wireframing & User Flow Mapping

Developed paths for AR interactions and smartwatch navigation.

High-Fidelity Prototypes

Creating detailed prototypes to test the integration of AI feedback, smartwatch controls, and voice interactions.

Information Architecture & User Flow

The app's structure is designed to support various user journeys:

  1. Lesson Selection

Users choose from a range of dance routines categorized by difficulty and style.

  1. Practice Mode

Engaging in practice sessions with real-time AI feedback, controlled via smartwatch or voice commands.

  1. Performance Review

Analyzing performance metrics and receiving personalized improvement suggestions.

  1. Community Engagement

Participating in challenges, sharing progress, and connecting with fellow learners.

Brand Identity

The name "STAR:T" combines "Star" and "Training," reflecting the app's mission to help users achieve star-level performance. The visual design incorporates vibrant colors and dynamic graphics inspired by K-Pop aesthetics, creating an energetic and engaging interface.

Smartwatch & Voice Interface Design

The smartwatch interface features intuitive controls for playback and feedback navigation, while the voice interface recognizes natural language commands, ensuring smooth interaction during practice.

Community Features

The app's community features are designed to foster user engagement and interaction:

Dance Battle Interface

A dynamic layout that allows users to participate in dance battles, view competitors, and track progress.

Group Challenge Page

A collaborative space where users can join group challenges, monitor team performance, and celebrate achievements.

Local Event Listings

An organized directory of local dance events, enabling users to discover and participate in community activities.

These GUI elements are crafted to provide an intuitive and immersive experience, encouraging users to connect and grow within the STAR:T community.

HOME : Class : Let's receive personalized K-POP dance coaching through classes!

Compare your movements with the AI instructor's on a large screen using screen mirroring

Participate in dance battles by matching with opponents ranging from friends to AI or random users. Communication through chat and cheering is possible during the dance battle
After the dance battle, receive detailed feedback on accuracy, identifying both well-executed and less accurate moves

Development Challenges

Despite extensive efforts to bring the app to market, a significant challenge was finding a developer skilled in implementing the motion capture feature—a critical element for real-time feedback. Although the app's primary features were developed, the absence of this functionality prevented a full launch. This limitation also meant we could not gather direct user feedback post-launch, which was a key objective of the project.

Challenges & Learnings

Collaborating with multiple designers on STAR:T was a valuable first experience. Without a designated leader, we relied on each other’s strengths. One teammate, focused on UX, frequently suggested visual revisions based on other teams' work, despite our visuals being aligned with user insights. To address this, I referenced interview findings to support our design choices.

This experience taught me the importance of data-backed communication and the need to balance personal connections with project goals, fostering adaptability and clear dialogue in team settings.

Outcomes & Recognition

The project received notable recognition, winning 1st place in the 2023 Day One Company App Service Idea Contest for its innovative approach. However, the challenge of implementing motion capture technology highlighted the importance of technical feasibility in project execution.

Reflection

This project emphasized the importance of user-centered design, adaptability, and the need to align technical capabilities with user needs. While we were unable to release the app due to the motion capture challenge, the experience provided valuable insights into the complexities of developing tech-driven solutions. Future steps could include partnering with specialists to incorporate the motion capture feature and gathering post-launch user feedback.

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Other links

ANNALYTICAL DESIGN

© 2025 by Anna E KIm

Messeage me on Linkedin or stalk my Insta

Other links

ANNALYTICAL DESIGN

© 2025 by Anna E KIm

Messeage me on Linkedin or stalk my Insta

Other links

ANNALYTICAL DESIGN

© 2025 by Anna E KIm