About Me
Anna E, Born and raised in South Korea, with a splash of California sunshine from my childhood days at my aunt’s in LA
I'm a creative designer who thrives at the intersection of brand storytelling, performance marketing, and visual systems. My work is driven by understanding how audiences discover content, engage with campaigns, and connect emotionally with what they see across every touchpoint.
At Match Group, I design marketing creative for global dating platforms like Tinder Korea and Azar, where every asset needs to perform across contexts from app store conversion to social scroll stopping. I craft monthly pump videos, bumper ads, app store screenshots, display banners, and brand films that balance platform mechanics with human emotion. I collaborate with agencies, direct influencer content, and explore AI-driven production workflows to scale creativity without losing authenticity.
With a foundation in UX, motion design, and campaign execution, I care about how things feel as much as how they convert. The best digital campaigns respect the viewer's intelligence, fit seamlessly into their feed, and make them feel something real. Whether it's a 6 second bumper or a brand narrative film, I design for attention, emotion, and outcome.
Work Experience
Creative Specialist
Jan 2026 - Present
Managed multi market influencer and creative agency partnerships across Italy, Germany, France, Kuwait, and Turkey to produce localized UGC video assets for Azar; coordinated briefs, production timelines, and creative feedback cycles. Led creative execution for Joe & Hailey (AI powered dating app), producing a testimonial video campaign featuring a real matched couple that drove peak daily registrations of 525/day and DAU growth to 4,800+. Collaborated with Wieden+Kennedy on brand campaigns (Azar, Cheero), bridging global agency creative direction with platform specific execution across Meta, TikTok. Analyzed campaign performance data using AppsFlyer to surface creative insights and inform asset optimization strategy across markets.
Creative Specialist
Jan 2026 - Present
Product Designer
Apr 2025 - Dec 2025
Designed end to end experiences for an AI roleplay and prompt engineering platform, focusing on how users enter, understand, and stay engaged with complex systems. Led the redesign of onboarding flows, customizable workspaces, and prompt editor panels. Built modular UI components and a scalable design system aligned with brand and product needs. Used user feedback and behavior data to iterate on feature communication and tutorials. Also created product demos and short form video content to clearly communicate value across digital touchpoints.
Product Designer
Apr 2025 - Dec 2025
Graphic & UXUI Designer
Dec 2023 - Mar 2025
Identified and selected Gen Z beauty influencers for PR box campaigns; coordinated directly with influencer agencies on briefs, deliverables, and timelines to support product launch strategy. Led redesign of Roundtable 2.0, a beauty product testing platform with 7,000+ users, restructuring information architecture based on usability testing, drove a 79% increase in new user engagement and reduced survey completion time from 13 to 4 minutes. Produced a digital first video campaign targeting Gen Z, leading concept, storyboard, casting, and final edit; campaign reached 126K+ views on YouTube and drove direct traffic to brand e-commerce
Graphic & UXUI Designer
Dec 2023 - Mar 2025
UXUI Design Intern
Jun 2023 - Aug 2023
Joined the initial team of essentory, a crowdfunding service for creators, and led the design efforts up to the development of the MVP. Served as a UX/UI Design Intern for three months, contributing to the foundational design and user experience strategies.
UXUI Design Intern
Jun 2023 - Aug 2023
Marketing Designer
Jan 2021 - Aug 2022
Created visual and video content for Instagram campaigns, focusing on engagement driven storytelling. Managed the brand’s social media presence and grew followers from 500 to over 4,000, strengthening overall digital visibility.
Marketing Designer
Jan 2021 - Aug 2022
Marketing & Graphic Designer
Mar 2019 - Dec 2019
Designed 3 competitive business proposal decks for government stakeholders, translating complex program metrics into compelling visual narratives, all 3 contracts secured
Marketing & Graphic Designer
Mar 2019 - Dec 2019
Awards & Recognition
Academic Excellence 4-year Scholarship
Digital Media Design Program – Seoul, South Korea
2020
Recommendations
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.
Jason Kollias
Frontend Developer at Kiss Products, inc.
Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.
Jooyoung Lee
Senior Manger, UXUI Team
I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.
Naya Arnold
Digital Merchandising Manager
I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.
Elijah Storm
Full Stack developer at Oberd
Anna doesn't just design interfaces, she builds story driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.