About Me

Anna E, Born and raised in South Korea, with a splash of California sunshine from my childhood days at my aunt’s in LA

Anna E, Born and raised in South Korea, with a splash of California sunshine from my childhood days at my aunt’s in LA

I'm a creative designer working at the intersection of UX, visual storytelling, and digital campaigns. My work is driven by a curiosity about how people encounter content, interact with interfaces, and emotionally respond to what they see on screen.

At astrsk.ai, I design complex AI-powered tools for creators and prompt engineers, but my focus goes beyond functionality. I think deeply about how users enter an experience, stay engaged, and understand value quickly, even when the system behind it is complex.


With a background in graphic design, video, and campaigndriven work, I care about how things feel as much as how they work. The best digital experiences, whether products or ads, feel intuitive, contextual, and human. Let's create something meaningful, engaging, and designed for the real world.

I'm a creative designer working at the intersection of UX, visual storytelling, and digital campaigns. My work is driven by a curiosity about how people encounter content, interact with interfaces, and emotionally respond to what they see on screen.

At astrsk.ai, I design complex AI-powered tools for creators and prompt engineers, but my focus goes beyond functionality. I think deeply about how users enter an experience, stay engaged, and understand value quickly, even when the system behind it is complex.


With a background in graphic design, video, and campaigndriven work, I care about how things feel as much as how they work. The best digital experiences, whether products or ads, feel intuitive, contextual, and human. Let's create something meaningful, engaging, and designed for the real world.

Work Experience

Product Designer


Apri 2025 - Present

Designed end to end experiences for an AI roleplay and prompt engineering platform, focusing on how users enter, understand, and stay engaged with complex systems. Led the redesign of onboarding flows, customizable workspaces, and prompt editor panels. Built modular UI components and a scalable design system aligned with brand and product needs. Used user feedback and behavior data to iterate on feature communication and tutorials. Also created product demos and short form video content to clearly communicate value across digital touchpoints.

Product Designer


Apri 2025 - Present

Designed end to end experiences for an AI roleplay and prompt engineering platform, focusing on how users enter, understand, and stay engaged with complex systems. Led the redesign of onboarding flows, customizable workspaces, and prompt editor panels. Built modular UI components and a scalable design system aligned with brand and product needs. Used user feedback and behavior data to iterate on feature communication and tutorials. Also created product demos and short form video content to clearly communicate value across digital touchpoints.

Product Designer


Apri 2025 - Present

Graphic & UXUI Designer


Led the end to end production of a digital first video campaign targeting Gen Z users. Developed the campaign concept, storyboard, and visual direction, and led casting, on set direction, and final editing. Designed the full ad experience from attention hook to click-through, inspired by native video advertising principles. The campaign reached 126K+ views on YouTube and drove traffic to the Ivy Beauty website through integrated video links.

Graphic & UXUI Designer


Led the end to end production of a digital first video campaign targeting Gen Z users. Developed the campaign concept, storyboard, and visual direction, and led casting, on set direction, and final editing. Designed the full ad experience from attention hook to click-through, inspired by native video advertising principles. The campaign reached 126K+ views on YouTube and drove traffic to the Ivy Beauty website through integrated video links.

Graphic & UXUI Designer


UXUI Design Intern


Jun 2023 - Aug 2023

Joined the initial team of essentory, a crowdfunding service for creators, and led the design efforts up to the development of the Minimum Viable Product (MVP). Served as a UX/UI Design Intern for three months, contributing to the foundational design and user experience strategies.

UXUI Design Intern


Jun 2023 - Aug 2023

Joined the initial team of essentory, a crowdfunding service for creators, and led the design efforts up to the development of the Minimum Viable Product (MVP). Served as a UX/UI Design Intern for three months, contributing to the foundational design and user experience strategies.

UXUI Design Intern


Jun 2023 - Aug 2023

Marketing Designer


Jan 2021 - Aug 2022

Created visual and video content for Instagram campaigns, focusing on engagement driven storytelling. Managed the brand’s social media presence and grew followers from 500 to over 4,000, strengthening overall digital visibility.

Marketing Designer


Jan 2021 - Aug 2022

Created visual and video content for Instagram campaigns, focusing on engagement driven storytelling. Managed the brand’s social media presence and grew followers from 500 to over 4,000, strengthening overall digital visibility.

Marketing Designer


Jan 2021 - Aug 2022

Marketing & Graphic Designer


Mar 2019 - Dec 2019

Managed Facebook and website content for a community support organization. Produced promotional videos and event posters to improve outreach and engagement across local audiences.

Marketing & Graphic Designer


Mar 2019 - Dec 2019

Managed Facebook and website content for a community support organization. Produced promotional videos and event posters to improve outreach and engagement across local audiences.

Marketing & Graphic Designer


Mar 2019 - Dec 2019

Recommendations

  • Jason Kollias

    Frontend Developer at Kiss Products, inc.

    Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.

  • Jooyoung Lee

    Senior Manger, Creative Team

    I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.

  • Naya Arnold

    Digital Merchandising Manager

    I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.

  • Elijah Storm

    Full Stack developer at Oberd

    Anna doesn't just design interfaces, she builds story-driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.

  • Jason Kollias

    Frontend Developer at Kiss Products, inc.

    Working with Anna has been a truly rewarding experience, and I can confidently say she is an exceptional UX/UI designer. With a unique blend of experience in both Korea and New York, Anna brings a global perspective to her work. Her strong background in graphic design gives her a keen eye for aesthetics, which she seamlessly integrates with user-centered design principles. During her time at KISS Products in New York, Anna led the redesign of the 'Roundtable 2.0' platform, resulting in a remarkable 40% increase in user engagement and significantly streamlining administrative processes. Her ability to combine creativity with functionality truly sets her apart. Anna is not only a talented designer but also a passionate professional who continuously strives to elevate user experiences. I highly recommend her to any team looking for someone who can bring both creativity and practical solutions to the table.

  • Jooyoung Lee

    Senior Manger, Creative Team

    I had the pleasure of working closely with Anna on the Roundtable 2.0 redesign at KISS Products, where her work went beyond improving a platform. It fundamentally strengthened how we designed and delivered digital campaign experiences. Anna approached the project with a strong understanding of both user behavior and performance goals, redesigning the experience in a way that increased participating users by 79%. Her design decisions were clearly informed by how users encounter content, stay engaged, and follow through, a mindset that closely aligns with effective digital advertising. Her work earned our team the second-place Innovation Award at our year end celebration, reflecting the real impact of her contributions. Anna is a thoughtful, collaborative designer who understands how design supports performance, and I would confidently recommend her for any role involving digital campaigns, creative strategy, or advertising-driven experiences.

  • Naya Arnold

    Digital Merchandising Manager

    I worked closely with Anna at KISS Products, where she was a key member of the creative design team. One of the highlights was collaborating on campaign driven projects that combined design, storytelling, and performance. Anna led the creative for the Glam Up campaign video for Ivy Beauty, from concept through final delivery. She has a strong understanding of how visual content supports brand discovery and user engagement, and her work resonated especially well with younger audiences. From a digital merchandising perspective, Anna designed with both user behavior and business goals in mind. She thought carefully about what captures attention and how design decisions influence action, whether improving the shopping experience or driving interest from campaigns into the platform.

  • Elijah Storm

    Full Stack developer at Oberd

    Anna doesn't just design interfaces, she builds story-driven visual experiences. I worked with her on the Korean Tarot Card project, where she led the visual direction and interaction design from concept to execution. Anna had a clear vision for how abstract ideas like emotion, intuition, and symbolism could translate into a digital experience that felt engaging and accessible. She shaped the visuals, layouts, and interaction flow to guide users through the content, making each step feel intentional. She has a rare ability to turn complex or symbolic material into clear, compelling digital experiences. Any team working on digital storytelling, interactive content, or creative technology would benefit from having her on board.

Messeage me on Linkedin or stalk my Insta

Other links

ANNALYTICAL DESIGN

© 2025 by Anna E KIm

Messeage me on Linkedin or stalk my Insta

Other links

ANNALYTICAL DESIGN

© 2025 by Anna E KIm

Messeage me on Linkedin or stalk my Insta

Other links

ANNALYTICAL DESIGN

© 2025 by Anna E KIm