At KISS Products, we aimed to create a seamless bridge between brands and beauty consumers. Roundtable allowed users to test products, share feedback, and earn rewards, while brands gained valuable insights for future product development.
But we faced a challenge—new user growth had stagnated.
But we faced a challenge—new user growth had stagnated.
But we faced a challenge—new user growth had stagnated.
While it had 7,000+ users, engagement was low, and the manual management process was overwhelming for administrators.
While it had 7,000+ users, engagement was low, and the manual management process was overwhelming for administrators.
While it had 7,000+ users, engagement was low, and the manual management process was overwhelming for administrators.
Testers struggled to navigate projects and often didn’t know they could earn rewards.
Testers struggled to navigate projects and often didn’t
know they could earn rewards.
Testers struggled to navigate projects and often didn’t know they could earn rewards.
Admins had to collect responses manually via Slack, making data management inefficient.
Admins had to collect responses manually via Slack,
making data management inefficient.
Admins had to collect responses manually via Slack, making data management inefficient.
Confusing project structure
Users found it difficult to differentiate between projects they applied for and new opportunities.
Users found it difficult to differentiate between projects
they applied for and new opportunities.
Users found it difficult to differentiate between projects they applied for and new opportunities.
"Managing responses on Slack one by one is a nightmare. We need an automated solution!" — Operations Manager
"Managing responses on Slack one by one is a nightmare. We need an automated solution!" — Operations Manager
"Managing responses on Slack one by one is a nightmare. We need an automated solution!" — Operations Manager
To understand what was holding users back, we conducted usability tests with 10 new testers in New York, focusing on our core audience: Black and Latina women.
To understand what was holding users back, we conducted usability tests with 10 new testers in New York, focusing on our core audience: Black and Latina women.
To understand what was holding users back, we conducted usability tests with 10 new testers in New York, focusing on our core audience: Black and Latina women.
Key Findings
80% couldn’t easily find which projects they qualified for.
90% didn’t know they were earning rewards.
30% felt the survey process was too complex and time-consuming.
Key Findings
80% couldn’t easily find which projects they qualified for.
90% didn’t know they were earning rewards.
30% felt the survey process was too complex and time-consuming.
Key Findings
80% couldn’t easily find which projects they qualified for.
90% didn’t know they were earning rewards.
30% felt the survey process was too complex and time-consuming.
Using these insights, we redesigned Roundtable 2.0 with a focus on usability and automation
Using these insights, we redesigned Roundtable 2.0 with a focus on usability and automation
Using these insights, we redesigned Roundtable 2.0 with a focus on usability and automation
💡 1. Simplified Navigation & Discovery
💡 1. Simplified Navigation & Discovery
💡 1. Simplified Navigation & Discovery
Separated "Live Projects" from "My Projects" for clearer distinction. Replaced chip filters with checkbox filters to improve readability and usability.
Separated "Live Projects" from "My Projects" for clearer distinction. Replaced chip filters with checkbox filters to improve readability and usability.
Separated "Live Projects" from "My Projects" for clearer distinction. Replaced chip filters with checkbox filters to improve readability and usability.
Result: New testers found projects 2x faster than before.
Result: New testers found projects 2x faster than before.
Result: New testers found projects 2x faster than before.
💡2. Reward Visibility & Application Optimization
💡2. Reward Visibility & Application Optimization
💡2. Reward Visibility & Application Optimization
Moved reward placement above the apply button for instant visibility. Switched to a horizontal card layout, reducing text overload and allowing more details (e.g., device requirements).
Moved reward placement above the apply button for instant visibility. Switched to a horizontal card layout, reducing text overload and allowing more details (e.g., device requirements).
Moved reward placement above the apply button for instant visibility. Switched to a horizontal card layout, reducing text overload and allowing more details (e.g., device requirements).
79% increase in new user engagement, and survey completion time dropped from 13 minutes to 4 minutes.
79% increase in new user engagement, and survey completion time dropped from 13 minutes to 4 minutes.
79% increase in new user engagement, and survey completion time dropped from 13 minutes to 4 minutes.
💡3. Automated Management for Admins
💡3. Automated Management for Admins
💡3. Automated Management for Admins
Built an admin dashboard to replace manual Slack tracking.
Enabled real-time tracking of user feedback & project status.
Reduced data processing time, allowing admins to focus on insights rather than admin work.
Built an admin dashboard to replace manual Slack tracking.
Enabled real-time tracking of user feedback & project status.
Reduced data processing time, allowing admins to focus on insights rather than admin work.
Built an admin dashboard to replace manual Slack tracking.
Enabled real-time tracking of user feedback & project status.
Reduced data processing time, allowing admins to focus on insights rather than admin work.
Admin workload significantly decreased, enabling faster project turnaround.
Admin workload significantly decreased, enabling faster project turnaround.
Admin workload significantly decreased, enabling faster project turnaround.
Live Project & Application Form
Provides an organized overview of active projects, highlighting key details such as project titles, reward points, and application deadlines. The application form is designed for clear and concise user input.
Allows users to track their ongoing and completed projects, view detailed information, and monitor earned rewards, facilitating easy reference and progress tracking.
The Roundtable 2.0 redesign earned 2nd place in the Innovation category at the annual KISS Way Awards, recognizing its significant impact on user engagement and platform efficiency. Our team was awarded $1000 for this achievement.
