I was responsible for designing the visual and interaction system for a 3D-driven web experience, shaping how users explore and engage with the content through motion and spatial storytelling. I led the character modeling, texturing, and rigging process to ensure narrative consistency and a cohesive visual identity across the experience. Cultural symbolism was translated into motion-based visual storytelling, allowing abstract meanings to be communicated through interaction rather than text alone. Throughout the project, I collaborated closely with engineers to balance performance, usability, and immersion, ensuring that the experience remained technically efficient while delivering a rich, engaging visual narrative.